Lizzo boosts flute sales as classical music has renaissance on Instagram


"Flutists and musical instrument stores have noticed an uptick in flute sales and inquiries for beginner lessons in recent months. The Flute Center of New York, the largest flute specialty store in North America that sells more than 2,500 flutes every year, told FOX Business that beginner flute sales are 30% higher than in all of 2018, and they’re expecting that number to continue to rise with a thriving Instagram community of flute players leveraging the platform to show off their skills, and book lessons for perspective students.

Call it the Lizzo effect. The Detroit-born star has amassed more than 265,000 fans on her flute playing Instagram account @Sashabefluting (named after her flute she calls Sasha Flute). Students from the National Flute Association – the largest flute association in the world – started the hashtag #BringLizzotoNFA playing covers of her songs and requesting the pop star’s presence at its next convention." - Fox Business News

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